Who is the owner of aeropostale
Abercrombie & Fitch CEO Explains Why He Dislikes Fat Girls
abercrombie and fish c_e_o_ mike jeffries
explains why he doesn't like that women basically
abercrombie and pitch over the last few years hasn't carried extra-large or
double excel in women's sizes because they essentially just don't want
overweight women wearing the clothes
and let's contextual eyes this
two of the biggest competitors are ajun and an american eagle both of which
carry extra-large and to excel
the largest abercrombie women's pant size is a ten wears a gin and it's a
sixteen an american eagle it's an eighteen and this attitude towards plus
size women
comes directly from this man whose picture you see over my shoulder
disturbing image too many people
c_e_o_ of abercrombie and fish might jeffries now robin lewis is the author
of the book the new rules of retails retail and robin lewis spoke to business
insider about the kind of people that jeffries wants advertising is brandon he
actually said
he doesn't want larger people shopping in the store he wants thin beautiful
people he doesn't want his core customers to see people who aren't as
hot as them wearing his clothing people whereas his clothing should feel like
they are one of the
cool kids lewis said when asked will hold on abercrombie does offer
extra-large into excel for men
the reason is we need to appeal to large male athletes that's all we're not
endorsing obesity it's not a gender thing
it's just large male athletes sometimes could not be overweight the disney
excelente two x ellis
uh... so in a two thousand six interview with salon staff res confirmed that the
communication between hot people is his primary marketing tactic he said
uh... it's almost everything that's why we hire a good-looking people in our
stores he also said in every school they were the coal and popular kids and
they're they're not so cool kids candidly we go after the cool kids now a
lot of people after seeing pictures of my jeffries
his appearance explains his obsession with only having attractive people where
abercrombie and fish close it saying it can only be concluded he was never
around the good-looking people as a kid and now he's trying to make up for it
i don't really know anything about that what i can say is
i don't agree with whatever counties fisher's at accounted for just doing my
understanding is there not doing anything illegal it is a business
strategy i'd just don't think it's a very good one and i think the latest
trends at abercrombie confirmed
i mean i guess we can say overall so far
there at their marketing campaign has been a successful one
because somehow
their ridiculous overpriced quoting his has been doing well annie i do agree
that not carrying these sizes as just bob bad business decision because you
would simply just be having more quoting rattle think the cool kids are gonna
stop wearing abercrombie fitch because someone who's a little have you decided
to go out and buy it is one oh and when i was being elect well years ago i would
every once in awhile getting shirt or something at abercrombie and fitch and i
stopped not because i grew outgrew the clothes not physically but ideologically
but because i wasn't able to get within twenty feet of the store without just
being drowned in just horrific cheap cologne
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